Author name: Ethan Cadwell

Ethan Caldwell is an affiliate marketing strategist with a strong focus on performance metrics, profitability analysis, and long-term monetization strategies. At Peaklly, he translates data and complex concepts into clear, practical insights to help readers make smarter decisions and build sustainable results.

Guides

SEO for Affiliates: Increase Sales with Optimization

Ethan Cadwell / January 9, 2026

SEO for affiliates explained: how to choose profitable keywords, optimize affiliate pages, attract qualified traffic, and increase conversions with long-term strategies.

Chart illustrating what EPC is in affiliate marketing with a growth trend.

Guides

What is EPC in Affiliate Marketing?

Ethan Cadwell / December 14, 2025

This guide explains what EPC is in affiliate marketing, how it is calculated, and why this metric is essential for evaluating profitability. You will also see practical strategies to increase EPC and improve the performance of your campaigns.